SKU-Market
Who does an algorithm think you are?
Laura Allcorn, Jennifer Edmond
SKU-Market is a satirical mini-market that explores how purchasing habits and online behaviours can be interpreted, skewed, and applied to shape our lives in unexpected ways. You 'buy' the things you like from our Algorithmic Aisle. It is lined with products that give you ‘life’: equal rights t-shirts, daily astrology apps, VR headsets, rosé, bamboo toilet paper, and more! At Self-Checkout, you print your SKU receipt to see how our proprietary algorithm interprets your purchases to create a vivid picture of who you are. At SKU, we go above and beyond for our shoppers so you can also expect an exclusive offer from our Third Party partners. But watch out: you might not like who SKU-Market thinks you are.
Commissioned by Science Gallery Dublin and created with ADAPT, the Science Foundation Ireland Research Centre for AI Driven Digital Content Technology.
ABOUT THE ARTISTS
Laura Allcorn is an artist and founder of The Institute For Comedic Inquiry. She applies critical wit to create participatory installations and performances. Her humorous premises invite audiences to explore the narrow assumptions of emerging technologies. She’s interested in how humor can help us to rehearse for the future we want. Her work has been shown at Science Gallery Dublin, The Victoria & Albert Museum, Centre de Cultura Contemporània de Barcelona, ArtScience Museum Singapore, and MOD at UniSA.
Jennifer Edmond is Associate Professor of Digital Humanities at Trinity College Dublin where she is co-director of the Trinity Center for Digital Humanities, Director of the MPhil in Digital Humanities and Culture and a funded Investigator of the SFI ADAPT Centre. Jennifer also serves as President of the Board of Directors of the pan-European research infrastructure for the arts and humanities, DARIAH-EU, and has coordinated many funded research projects.
Ivan Bacher is a Research Engineer in the Design and Innovation Lab at SFI ADAPT Centre. He developed the SKU-Market Shopping App and AI Profile Generator.